Here's a breakdown of what's covered in each module...

 

Module 1 | Industry Opportunity 🌱 (37 mins) – FREE PUBLIC ACCESS

• Understanding the careers and areas natural health practitioners can thrive:

  • Financial status of the global wellness industry and key growth areas

  • Understanding industry opportunity by sector

  • Australia’s health industry: financial status, income potential, growth opportunity

  • Strategies to navigate a largely unregulated industry

  • Potential gross income available to practitioners

  • Key industry challenges and how to navigate these

  • Qualification advantages

  • Job opportunities available

 

Module 2 | Key Industry Learnings 💡 (1 hr 11 mins)

• Key learnings from 7+ years in the industry:

  • Deep dive into Lani’s career journey – steps taken to build a career in natural health

  • The most important learnings from the industry

  • How to build confidence as a practitioner and business owner

 

Module 3 | Enhancing Your Studies 📚 (1 hr 28 mins)

• Steps to take whilst studying to set yourself up for success:

  • Key milestones to hit when studying

  • Internships and workplace experience

  • Using the pitch framework that will drive industry opportunity (guideline provided)

  • Platform development and considerations – which platform will be best for you

  • Support to show up online responsible as a student clinician

  • Helpful free student memberships to leverage

  • How to pick a professional association

  • Networking and connecting

  • Understanding the type of practitioner you want to show up as

  • Building a clinical database – suggested softwares to do so

  • Privacy overview – key Australian legislations to know

 

Module 4 | Beyond Graduation 🎓 (2 hrs 31 mins)

• Where to start and how to navigate the industry as a new graduate:

  • Walk through of the ‘Graduation Checklist’ – a comprehensive step-by-step guide to life after graduation allowing you to set up a business with confidence and ease

  • Overheads – understanding how much it will actually cost you to run a business

  • In-person and online consultations key considerations and requirements to be across

  • Maintaining and complying with patient safety legislation

  • Pricing – how much to charge for your consultations, especially as a new clinician

 

Module 5 | Optimising Performance ⭐️ (2 hrs 2 mins)

• How to maximise your output to improve client care and business outcomes:

  • Shifting your environment to improve performance

  • Task and time management

  • Understanding how to prioritise your workload

  • Reflection rituals and analysing data

  • Setting KPI’s

  • Leveraging AI and automations, including key privacy considerations for AI

  • Understanding trade-offs and when to pivot

  • Creating opportunities through connection

 

Module 6 | Building a Client Base 📍 (2 hrs 18 mins)

• Key strategies to build your client base:

  • Driving clients with little-to no spend on marketing

  • Defining a niche – what to do if you’re not sure which area you want to specialise in

  • Building referral pathways

  • Deep-dive into lead generation

  • Discovery calls: key learnings and considerations

  • Getting in the media

  • Everything you need to know about private health rebates, AHPRA and HICAPS

 

Module 7 | Optimising Consults & Treatment Plans 📝 (1 hr 18 mins)

• Providing exceptional client care:

  • Key strategies to optimise consults and save time

  • Consultation framework guideline

  • Leveraging AI to streamline consultations

  • Suggested softwares available

  • How to deliver exceptional time-considerate treatment plans

  • Treatment plan template

 

Module 8 | Marketing & Branding 💬 (43 mins)

• Navigating social media and marketing to standout from the crowd:

  • Key marketing avenues available

  • Building a brand guide (includes a step-by-step guide to create your own!)

  • Creating a pitch deck for all avenues of your business

  • Making business card and discount vouchers

 

Module 9 | Diversify Your Income 📈 (35 mins)

• From workshops and programs to collaborations and passive income:

  • Scaling your business and understanding trade-offs

  • 7 key income pillars to diversify your business and maximise profit

  • Earning potential across differing revenue streams

  • Regularly reflecting on business and income status

 

Module 10 | Live Events Deep Dive 📌 (1 hr 11 mins)

• How to confidently plan, structure and deliver workshops, webinars and live events:

  • Understanding the main opportunities of live events

  • Different event types to consider and collaboration opportunities

  • Cultivating event interest and promoting your event

  • Leveraging events as lead generation for new customers

  • Key timelines to work to when hosting an event

  • Photographer and collateral requirements

  • Promoting your event and driving attendance

  • Details to collect from attendees to run a safe and seamless event

  • Reaching out to sponsors and building longer term partnerships

  • Equipment requirements for in-person and online events

  • Workbooks, presentation decks and handout considerations

  • Set up and pack down requirements

  • Conducting an engaging and insightful workshop for all ages

  • Pricing, earning potential and expense considerations